The new 3-semester Applied Health Promotion master's programme which starts in summer semester 2018, examines health sciences in healthcare promotion and public health in more depth.

What keeps people healthy?

Health Promotion aims to strengthen people's health resources. Factors which promote health include the social, economic and physical environment as well as working conditions. The healthcare system with all those involved in it, will be examined, as well as people's lifestye and their socio-cultural environment. Inextricably linked to this is the idea of public health in which health promotion is always connected with a decrease in health inequality.

In the Master of Applied Health Promotion programme you will work on health-related themes on a domestic and international level, for example:

  • What sort of working conditions are required for employees to remain healthy over a period of decades?
  • How can we implement assistive technologies (e-health) into health promotion in order to appropriately support the social participation of the elderly or the disabled?
  • How should healthcare be organized to ensure equal provision in both rural and metropolitan areas?
  • Why do immigrant families suffer from more stillbirths than native families?
  • How can people in various communities be motivated to improve health literacy?

The master's degree course qualifies you to develop, design and optimize practical, participative and appropriate approaches to individual and settings-based health promotion.

You will be specialists in practical application and research in all areas of health promotion. 

Cultural awareness in nursing (Photo from the "Culture-sensitive care" workshop

Health Promotion at a glance

Degree awarded Master of Science
Programme duration 3 semesters
Location Furtwangen Campus
Programme begin Summer semester (begin 2018)
Restricted intake Yes
Pre-study internship No
ECTS points 90
Language of instruction German/English

Learning Outcomes Health Promotion (M.Sc.)

Graduates of the Applied Health Promotion (AGF) degree programme have the following knowledge and skills:

Learning outcomes - subject-specific skills and knowledge

  • Theory and practice of health promotion based on scientific, methodological and empirical principles and methods.
  • Ability to understand specialist areas of prevention and health promotion in interdisciplinary global and regional contexts, and to identify and analyze related problems and challenges. Focus is on rural areas and on certain aspects of globalization.
  • Deep understanding of and specialist skills necessary to analyze multifactor influences on health and disease and to evaluate ways in which existing health provision can be optimized under everyday conditions.
  • Ability to use planning skills to contribute to quality improvement and effectiveness of individual and settings-based (in everyday life and in a work environment) health promotion activities.
  • Ability to analyze and evaluate potential and relevant areas of application of digital and assistive technologies to promote health. Deep knowledge of theory and processes in the design, evaluation and needs-related application of assistive technnologies in everyday life and in a work environment.

Learning outcomes - transferable skills

  • Ability to cooperate with external partners from academia and the working world.
  • Ability to build interdisciplinary networks and promote the transfer of knowledge between theory and practice.
  • Ability to formulate specialist standpoints and solutions to problems for colleagues and external persons in both English and German, and to present and discuss these.
  • Ability to identify and analyze needs and requirements of diverse groups (geographical, gender- specific, intercultural, socio-economic) and to develop innovative approaches for these groups.

Learning outcomes - employability skills

  • Comprehensive theoretical and practical competences to carry out work in settings-based and individual health promotion (application and process consulting).
  • Ability to meet changing demands of specialists and management in authorities and organizations through strong theoretical and interdisciplinary qualifications.
  • Knowledge and analytical skills necessary for application-oriented research.

Course Structure

Career perspectives

With a master's degree in Applied Health Promotion graduates are qualified to fill specialist and management positions within authorities and organizations (e.g. in medical insurance companies or associations), in occupational health management in companies, in educational and research institutions, and in the planning of individual health promotion initiatives in the private sector and in small or medium-sized organizations.

With a master's degree you also have the opportunity to take a doctorate at one of our partner universities or through the cooperative doctorate programme in our faculty.

Possible career pathways:

  • Corporate occupational health management
  • Healthcare consulting/healthcare education, e.g. in local government facilities and authorities
  • Healthcare quality assurance, e.g. for healthcare service centres and social insurance agencies
  • Healthcare communication, e.g. in medical insurance companies or information centres
  • Health promotion within certain settings, e.g. health provision in rural areas
  • Project management, e.g. in the area of mental health promotion
  • Health sciences research and teaching

Who is the Master of Applied Health Promotion aimed at?

The master's programme is intended as a consecutive programme for graduates of bachelor programmes in health sciences and specialist health professions (e.g. nursing, physiotherapy), and related degree courses (e.g. health pedagogy).

The programme is also suitable for those with a degree in business, engineering (for example, the medical technology-oriented programmes offered by HFU) and social pedagogy or behavioural sciences to provide specialist knowledge for those working in the health sector.

Can I begin the master's programme in the winter semester?

No. The programme begins only once a year in the summer semester.

What are the entry requirements for the course?

  • University degree in health sciences or in a related degree
  • The first degree should have a minimum of 210 ECTS points
  • Further requirements: letter of application/letter of motivation and CV

What are the language requirements?

German as a foreign language: DSH 2 or TestDaF with an average of TDN4

English: CEF C1 level is recommended

What is the application deadline?

Application deadline for the summer semester is 15 January.

Can I apply online?

No, the application must be made in paper form. Please see information under: How do I apply?

How do I apply?

Applications for the Applied Health Promotion master's programme cannot be made online. Applicants should fill out the application form which will be made available online here in the near future.

Please enclose the following documents with your application:

  1. An officially certified copy of the university entrance qualification. If the original is in a language other than English or German, an officially certified translation of this into either English or German must be enclosed.
  2. An officially certified copy of the degree qualifying the graduate to enter a profession. If the original is in a language other than English or German, an officially certified translation of this into either English or German must be enclosed.
  3. An officially certified copy of the list of courses taken (Transcript of Records or similar). The transcript of records is issued by the university where the degree was taken and is a list of courses taken and the grades awarded). If the original is in a language other than English or German, an officially certified translation of this into either English or German must be enclosed.
  4. CV in English or German.
  5. Letter of Motivation in English or German. This should be typed and be a minimum of one page and a maximum of two A4 pages long.
  6. Copies of other relevant documents if available, such as work references, which demonstrate the suitability of the applicant for the master's programme.
  7. International applicants who hold a university qualification from a foreign university, must also enclose officially certified proof of German language proficiency in accordance with § 2 Abs. 1.

Please send your documents by post to the following address:

Hochschule Furtwangen
Master Angewandte Gesundheitsförderung
z.Hd. Frau Liane Kochendörfer
Robert-Gerwig Platz 1
78120 Furtwangen


Prof. Dr. habil. Birgit Reime
Faculty of Health, Safety, Society
Professor of Health Promotion
Telephone: +49 (0)7723 920-2975
Furtwangen Campus, Room O 0.05
E-Mail: rebi(at)

Cornelia Gradel, M.Sc.
Faculty of Health, Safety, Society
Member of academic staff
Telephone: +49 (0)7723 920-2584
Furtwangen Campus, Room O 0.17
E-Mail: gor(at)